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In times of rapid growth businesses focus on ensuring core functions are operating to supply high levels of demand. Other business functions can be ignored, which over time may cause operational issues.
When embarking on a significant project (such as a capital raising or an acquisition) businesses can often become focussed on the outcome without taking stock of the current position of the business.
Growth can stagnate for many reasons in a business. In these circumstances maintaining relationships with alliance partners and customers is particularly critical.